This is your complete guide from a British girl who fell in love with Agadir and stayed.
I first visited Agadir, Morocco, to escape the grey UK weather for a week. Sun, sea, and affordable flights, that was the plan. What I didn’t expect was to keep coming back… and eventually move here.
Agadir is calm, coastal, and easy to love. It’s not overwhelming like other Moroccan cities, and that’s exactly why so many travellers fall for it.
If you’re planning a trip, here are 17 of the best things to do in Agadir, based on years of visiting and now living here.
1. Experience a Camel ride in Agadir
A camel ride in Agadir is an experience you won’t want to miss during your visit to the city. This unique tour allows you to connect with nature and discover breathtaking landscapes while riding gentle, super friendly camels. Accompanied by experienced local guides, you’ll also gain insight into the region’s rich culture and history.
For an exceptional camel riding experience, I highly recommend this company for your adventure in Agadir.
2. Ride the Cable Car to the Historic Kasbah of Agadir
Agadir Cable Car is one of the city’s newest and most exciting attractions, linking the city center to the historic Kasbah of Agadir Oufella. The 1.7-kilometer journey takes about 10 minutes and treats you to breathtaking 360-degree views of the Atlantic Ocean, the marina, and Agadir’s modern city layout.
As the cabin glides up the mountainside, you’ll spot the massive “God, King, Country” inscription overlooking the city. With its fully glass-walled cabins, the ride is not only scenic but also comfortable and accessible for strollers and wheelchairs.
There are a few ways to reach the Kasbah, you can join a guided tour, take a taxi, or hop on the L24 local bus. At the top, you arrive directly at the ruins of the 16th-century fortress. Today, the Kasbah has been thoughtfully restored with accessible walkways that let you explore the ancient walls while taking in sweeping views from 236 meters above the city. It’s also one of the best sunset spots in Morocco, where history, scenery, and modern engineering come together in one unforgettable experience.
8. Visit the Mohamed V Mosque via a City Tour
The Mohamed V Mosque is the largest and most significant religious site in the city, located in the Talborjt district. Its architecture is a stunning example of modern Moroccan craftsmanship, featuring intricate wood carvings and a tall, decorative minaret. While non-Muslims generally cannot enter the prayer hall, the exterior and the surrounding courtyard are well worth a visit for photography. The mosque is particularly beautiful at night when it is illuminated against the dark sky. It serves as a majestic landmark for the city’s reconstruction and resilience.
Pro Tip: If you would like to visit the mosque, I highly recommend booking an Agadir Guided City Tour. This 3-hour guided tour includes a stop at the mosque and is the best option for seeing the city’s highlights while learning the history from a local expert.
7. Spot “Goats in Trees”
One of the most unusual and photographed sights in Morocco is the local goats perched high in the branches of Argan trees. These agile climbers have evolved to scale the thorny trees to reach the yellow Argan fruit, which is a vital part of their diet. As you drive toward the outskirts of Agadir, you’ll see dozens of goats standing balanced on thin limbs like feathered birds. It is a fascinating display of nature’s adaptability and a must-see for anyone traveling through the Souss-Massa region. Be sure to have your camera ready, as it is a sight you truly have to see to believe.
Note: Many local cooperatives nearby will show you how the Argan nuts once processed by the goats are turned into the world-famous “Liquid Gold” cosmetic oil.
6. Relax at Agadir Main Beach
Agadir’s main beach is a nine-kilometer crescent of soft golden sand that stays clean and well-maintained year-round. Because the bay is sheltered, the waters are remarkably calm and safe for swimming, even for children. You can rent umbrellas and sunbeds for a few pounds or try water sports like jet skiing and parasailing. The beach is wide enough that it rarely feels overcrowded, even during the peak of summer. It is the primary reason many travelers choose Agadir for their Moroccan holiday.
5. Stroll the Agadir Promenade (Corniche)
The beachfront promenade is the heartbeat of the city’s social life, stretching for five kilometers along the golden sands. Lined with palm trees, trendy cafes, and international restaurants, it is perfect for a morning jog or a romantic evening walk. You’ll find street performers, local families, and tourists all enjoying the sea breeze together. Many of the city’s best luxury hotels have direct access to this paved walkway. It is entirely pedestrian-friendly and beautifully lit after dark.
4. Visit the Agadir Marina
Located at the northern end of the beach, the Marina is the city’s most upscale district, filled with luxury yachts and designer boutiques. The architecture here mimics a modern Mediterranean village with white buildings and red-tiled roofs. It’s a fantastic spot for a high-end lunch or a coffee while watching the boats dock. Brands like Zara and Lacoste have shops here for those looking for a familiar shopping experience. The atmosphere is sophisticated and offers some of the best seafood dining in town.
3. Discover Paradise Valley
Located about 40 minutes from the city in the High Atlas Mountains, Paradise Valley is a stunning palm-fringed oasis. This natural wonder features turquoise rock pools, waterfalls, and lush greenery that feel worlds away from the beach. It’s a popular spot for cliff jumping, swimming, and hiking along the riverbeds. Many visitors stop at local “Honey Road” stalls on the way to taste fresh mountain honey and argan products. It is best visited in the morning to beat the afternoon crowds.
2. Lima Beans
Located just 40 minutes from Agadir in the High Atlas Mountains, Paradise Valley is a stunning palm-fringed oasis famous for its turquoise rock pools and natural waterslides. It is the perfect escape for those looking to hike through almond trees, swim in fresh mountain water, or even try cliff jumping into the deep pools. The journey takes you along the “Honey Road,” where you can see traditional Berber villages clinging to the white and pink cliffs. To get the most out of the experience, I highly recommend booking a half-day trip starting at 8:30 AM and returning around 2:00 PM. This timing ensures you beat the afternoon crowds and enjoy the valley when the light is most beautiful. For a reliable and professional experience, the best tour operator for this excursion is paradisevalleyagadir.com, as they specialize in small-group tours and private tours with expert local guides.
1. Nutmeg
When news of nutmeg poisoning was announced, this spice caused quite a stir. It triggers myristicin poisoning, which can be fatal, when taken in large quantities. Nutmeg poisoning signs include headaches, nausea, and even hallucinations. A small amount of nutmeg is more than enough to enjoy the flavor while also preventing the deadly portion from activating.
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